By C J Oakes
After reviewing hundreds of Law Firm websites and finding that few are getting the traffic they should be getting, I decided to launch a simple endeavor–to reach out to them by email with my resume. No sales pitch, no pressure, just a little something to help them decide if they want to achieve more. What I discovered shocked me.
Email Addresses for Law Firms are Fairly Non-existent
The average business makes getting in touch as easy as possible. If I want to make a purchase from Amazon, they have phone numbers, contact forms, a checkout stand, and email…every possible way that I may want to do business with them, they make available.
If I want to contact a local contractor to do work on my kitchen. Same thing.
If I want to schedule an appointment with my physician…same thing.
Really, no matter who I want to do business with, most provide as many ways to get in touch as possible. Not Law Firms.
Lawyers seem most afraid to put their email addresses out there. Why?
The Evil Spam can Attack at Any Time
In speaking with a few attorney’s, the number one reason given is that they do not have time for the spam they would get if they put their email on their website. Wow.
So, what they are telling me is that a new client is not worth the nuisance of clicking delete a few times a day.
Do Law Firms REALLY get so much spam that adding their email address to their website is worth the potential loss of
- New clients?
- Possible solutions to their website problems?
Here is something else I discovered.
In checking hundreds of Law Firm websites, I discovered another trend…
The websites that are performing best also include their email address. Coincidence?
I do not think so. Why? Let us look back at what a Law Firm potentially loses when it restricts contact to phone and a form only.
New clients become such when they feel they can trust the attorney they are dealing with. One of the early parameters of Google Page Rank was the inclusion of an email address among the many ways to get in touch. This was because the easier a website makes it for clients to get in touch, the more credible and trustworthy they appear. Websites which restrict the ease by which potential customers can reach them were viewed as less credible, less trustworthy. So, Google dinged them if an email address was not included.
Although Google no longer applies this parameter (as far as we know), there remains the fact that visitors to the website who may want to use email and cannot, will find someone else to patronize.
Also, when a customer uses the firm, they will visit the website of their attorney more, which increases traffic–any increase in traffic is good because it has a positive impact on the search rankings, which feeds on itself and results in further increases.
Possible Solutions to Website Problems
Sure, spam brings unwanted, unsolicited emails. But I cannot tell you how many services found me that I did not know existed. I also cannot sufficiently tell you how much some have helped me with my own websites.
The point is, if a Lawyer thinks, “If I need your help I will call you,” then they had better know everything about everything. The simple fact is that every day new services appear that can help us grow our presence on the Internet. To close oneself off from that is to beg for failure.
Which, incidentally, is what is happening with at least 99% of the Law Firm websites I visit. Then too, about that same number do not make it easy to get in touch with them vis-a-vis email. Hmm.
So, why do Law Firms make contacting them so difficult?
C J Oakes is the owner of Oakes Writing Website Services, a content marketing firm located in Lubbock, Texas specializing in helping Law Firms grow their web traffic. Oakes Writing offers a guarantee unlike any other in the industry–Guaranteed Results or a full refund.