In our previous post we discussed why a blog is important for a Law Firm website. In this Law Firm website review, we take a closer look at Whittenburg, Strange, & Walker, P.C.
By C J Oakes
There is much to work with on the site. The writing is top grade and on most pages there is plenty of great information. Especially excellent is the page for Attorney-Partner Mr. George Whittenburg. The main services page as well offers a great overview of the offerings of this Law Firm and the Home page clearly identifies the Firm as having offices in Amarillo, Lubbock, and Dallas, Texas.
There is so much excellent on the Whittenburg, Strange, & Walker, P.C. website, yet, it could be better. Let’s Discuss Links.
Links are the lifeblood of the Internet. In fact, the Internet as we know it could not exist without links. In fact, the Internet had been in existance since the 1950s, but it was only after Tim Berners-Lee invented the hyperlink that the Internet was made possible for common folks like you and I. Before that, a person using the Internet had to know coding languages and accessing information was a very cumbersome process.
Enough of the history lesson.
Links are very important on the Internet for a few good reasons:
- Links tie pages within a website together, making it easier for readers to quickly move from page to page–kind of like sticky-not tabs on pages of a book to mark important sections. In fact, that was the inspiration for the hyperlink.
- Links provide a simple way for people to access related information not expanded upon in the text currently being read. For instance, I mentioned Tim Berners-Lee, but note that his name is linked. This allows you, the reader to easily access source material related to this great man if you so choose. I only gave the information needed to explain a point, but if you wanted to learn more, I linked his name to make it easier for you.
- Links provide a great way for others to send people to your website. If you have a particularly great page about say, “The History of Immigration Law in America,” someone else may find it and liking it, link to it. This is especially so if it is well-referenced and interesting to read. That is how content becomes viral–people like it, link to it, and in so doing, share it quickly with others.
With this in mind, consider the links on the website of Whittenburg, Strange, and Walker, P.C.
The site as a few links out to other sites and pages, which is good, but nowhere near enough. In addition, the site has a main navigation, but little else linking the content throughout the site.
A quick search reveals that the website only has six links from other sources pointing to their site (of course, with the addition of this blog, they will have a three more–see how it works?).
But the worst problem with links on the Whittenburg site is the number of false pages contained on it. In the Services tab, the dropdown menu provides access to various pages explaining their legal specializations. This would be great except that nearly all just redirect to the Services page same as the tab. (Note: We are not going to link to the false pages for that would create yet another negative issue for the site.)
This is no-doubt unintentional, but since the changes Google made in 2010, the search engine now views such issues as an attempt to trick them into believing there are more pages than there are–in other words, the search engines feel tricked and they respond by penalizing the site. This issue alone could be costing the website traffic.
How Could Oakes Writing Help Whittenburg, Strange, and Walker with their Law Firm Website?
Aside from beefing up content and adding a blog, we would improve the page navigations and linking throughout. In addition, we would add external links to non-competing, complimentary content. We would also add content that would encourage backlinks such as the history article mentioned earlier. In addition, we would get the site listed in directories and launch a Social Media campaign. This would increase links, site traffic, and ultimately, business.
Although there is plenty we could do to enhance the results of the Whittenburg, Strange, and Walker website, it must be stated that overall, the foundation and framework for this site is excellent. There is plenty which is right about the website and because of this, helping them gain traction in the online world would be pretty simple.
But then, as with a case at law, often it is the little things that make a big difference.
As mentioned briefly, we would also work with the Firm to build a Social Media Campaign. In our next installement of Website Reviews, we will take a look at a Law Firm which is striving to build a presence on Social Media and how they could improve things a bit.
Remember, if you need help with your Law Firm Website, Oakes Writing is just a phone call away. Our number is
Or you can always complete our simple form below and we will get in touch soon.