By C J Oakes
In 2013, I wrote a book titled 365 Days to Crazy Web Traffic. A short time thereafter, I took leave of publishing for a time while I embarked on a new career in Criminal Justice (upon obtaining my long-awaited degree in the same–it only took me 30 years to complete). During this time, I let my websites go and some of the information in that book became obsolete. In 2015, I removed the book from publication until I could find the time to update it but recently decided instead to simply share the content free to readers of this website.
Over the course of the next several weeks, the book 364 Days to Crazy Web Traffic will be added to this site, updated of course. Enjoy.
Introduction to 365 Days to Crazy Web Traffic
Building a website is easy. Getting traffic is…well, easy too. The only reason getting traffic is not-so-easy for many is that the Internet is so full of advice that most newbies to the Web become inundated and experience information overload. Deciding between what works and what does not can be tough. What is even tougher is knowing where and how to start.
The goal of this book is to take the mystery away and teach you step-by-step what you need to know and do to build a successful website…a website that gets crazy rates of traffic. I am going to show you just how easy it is to build a website that can get crazy traffic in only a year…365 Days to be exact.
If you have been researching websites for any amount of time, you know that traffic is the life of a website. Without traffic, a website is like a book on a shelf collecting dust. So I am going to simplify the matter for you.
I have built several websites. One was a support site for a series of books I wrote (Survive and Thrive After the Collapse of the Dollar – collapseconsultants.com); one for my own self-interest (criminaljusticelaw.us ); another for my wife as sort of training for this book (wallysweirdstuff.com ); and many others so that I could experiment with the concepts I was learning (my first website, jeffoakes.me is now shut down for reasons explained in the final chapter. However, all the sites I built have been experiments. Years ago I decided I wanted to understand how the Internet works so that I could build websites whenever and for whatever purpose I decided.
In this book, I’ll teach you what I have learned.
Over the course of the last year or so, I have been ghostwriting for clients worldwide as well as self-publishing books in my own name. In the past several months, many of my clients and friends have sought my advice in setting up their own websites. One, Jason Hudson, author of the recent book, Hard Knocks: The Method and the Madness, suggested I put what I know into a book for others (although I think part of his suggestion is more to reduce the number of calls to me for advice). Jason is both friend and former boss. I worked for him in Public Relations for Woodbridge Home Exteriors where he has been supervising and honing his own expertise in canvassing for many years. If you want to learn how to locate leads for your business the traditional way, I strongly recommend his book. His website, which he recently began building in support of his book is http://hardknockscourse.com.
Mostly I mention this because he and my wife both pushed me to make what I have learned public. I also mention these two specifically to point out something important about websites right at the start:
Each website has a different purpose and the purpose of the site will determine every choice from start to…well, a website is never really finished.
This is the first in a series of books but it can be used alone or in conjunction with those to come.
There will be 12 books in all once the series is completed. I decided to break it up into one-month chunks for several reasons.
The first reason is that the complete book is going to take quite some time to finish and both Jason and my wife (and a few more friends) are eager to get moving on their websites. My wife is my guinea-pig; in teaching her step-by-step from the basics of building a good foundation for a website to eventually mastering the finer elements of developing traffic, I am honing the format of this book.
In starting with Month One, I present what I have already taught her so that you do not have to wait to get started on your own website.
You can either read the entire book before getting started or just jump right in from Chapter One and build as you read and learn. Essentially, a chapter is a day. Just start with Chapter/Day One and by the end of the month, you will have a website set up and running.
The second reason for breaking this material up is because I do not want my readers to get overloaded with information. Building a website is easy, but building it in such a way that the website actually gets traffic requires many simple steps along the way. No single step in itself is difficult, but there are so many things to be done, that seeing them all at once can be overwhelming.
A third reason for breaking the material into chunks is that some readers of this series will want to follow each book whereas others may choose to skip some. Some reading this may already be websperts in certain areas of website development whereas others may be complete novices.
Thus, as each book is published, a reader can check out the Introduction of each and decide if he or she even needs to read it.
If you are completely new to building a website or simply want to learn how to build in a simple step-by-step manner, then follow the whole series. If you already know some things, you can skip some of the books and know which to skip simply by reading the Introduction to each.
Moving into subsequent books, I will build on the foundation of Month One so that by the end of the year, you will not only have crazy traffic going to your site (and likely a good stream of revenue), but more importantly, you will be a Webspert in your own right (A Webspert is a Web Expert – someone who knows how to build a website that gets traffic).
This will be a relatively short book (though the completed version will be quite lengthy). The reason is that I am not going to add a bunch of extraneous information simply to add filler material. I am only going to tell you what you need to know, as you need to know it. Think of it like getting an education.
In the first grade, you gain a foundation of knowledge upon which to build. What you learn in the first grade is not all that complicated, but to grow to the point of the second grade, you must master what you learn in the first. By the time you graduate the 12th Grade, you will have gained a body of knowledge that you can use throughout your life. Then you can continue to University so as to specialize in a particular field. This series is like the 1st through 12th Grades. You will learn what you need to know to be successful in your weblife.
That said, this book can stand alone. That is, I will provide all you need to build a website and if you continue with just one particular step in the process, you will be able to build a website that gets lots of traffic (hint: that single step is discussed in the last chapter of this book).
About Month One (This book)
Starting with the first week, you will learn the basics of the Internet…how it started, how it functions, how search engines work, and so forth. The object is to give you a good overview of the Internet itself from the standpoint of someone wanting to do more than simply use the beast. Once you understand how it works, building within the rules established by the pioneers of the Internet will be much easier.
For this reason, much of week one will seem useless to those who want to “get rich quick” using the Internet. To be clear: NO ONE has gotten rich “quick” without playing the lottery. Building a website is NOT playing the lottery.
Success may have followed years of hard work not seen by the public eye, but “quick” was not the case. That said, the speed at which a person may excel online is quicker than traditional paths, but time, dedication, and yes, hard work are involved. If you are not ready to put in the work necessary to make your website a success, put this book down now. Get a refund and stick to your 9-5 job.
But if you are willing to put in the time and effort, you can and will have a website that is getting tons of traffic in only one year—365 days. I guarantee it.
The secret to website traffic is actually no secret.
Tens of thousands of individuals have created websites that get so much traffic, they make a living just from the ad revenue alone. Many are selling products they never touch and making a substantially better living than they were in their professional careers. Others have found great ways to build sites that millions love—in some cases, they have rode a wave to financial success in keeping their website and in others, they have sold the website to major players for millions. We have all heard these stories.
The key to it all is traffic.
To clarify. What if you owned a billboard alongside a highway? If you had no traffic on that road, you would not likely be able to get an advertiser for the billboard. If you had a hundred people a day traveling that road, you could get something. But if you had thousands of people a day traveling that road, you would be able to sell that billboard space for still more. And the amount you can get increases as the traffic increases.
Likewise, if you had a store. To make sales in the store, you need people. Traffic. The more people who enter your store, the more sales you will make…unless you run a really crappy store. Still, the law of averages will ensure that you will make more sales with more traffic.
Websites are the same.
But you need to understand why people go to websites and how they get there. That will be the goal of week one.
Moving into Week 2, you will prepare to build your website.
We will be building in WordPress. For those who are unfamiliar, WordPress is the #1 site building tool in the world. It is a blogging platform, but that is good because blogs have become an essential element of most websites today. However, the principles applied in this book work for any website, not just a WordPress site, so anyone can learn from this book.
There are numerous advantages to using WordPress, especially for those new to building websites, and these will be explained early in Week 2.
In getting ready to build, you will learn how to make the choices that will affect your website for years to come. Too often, website builder’s start without any planning and the website that results shows it. Like having any goal, you need to know where to aim. If shooting at a target with a bow, you need to be able to see the target if you are to hit it. The goal of Week 2 is to help you visualize the target and prepare you for firing at it.
Week 3 is when you actually begin to pull the bowstring back and ready for firing.
In Week 3, you will begin actually building your website. You will learn how to write for the TWO audiences of the Internet. You will learn about SEO, Search Engine Optimization, and how to ensure that what you write will get the results you want.
Writing for the Internet is different from writing other forms of media.
You need to know how to write in such a way that both the search engines and your visitors will like what you have written. But don’t fear. Even if you are not a writer, you can learn to do this. I have developed a technique that anyone can learn. In this book, you will learn the basics of this technique. If you do what I tell you, this alone will account for more traffic to your website than you could ever imagine.
Moving into Week 4 you will come to understand content. The Internet is “content driven.” This is to say, people go online looking for “content.” Understanding what content is and how to best use content is the key to getting people to visit your website repeatedly. Just like a store, you want people to return again and again. Just like a billboard, you want traffic to continue, to grow, and much of this comes from having the same people traveling that road daily.
A website is no different. The best traffic is repeat traffic. This is because repeat traffic boosts growth, which permits you to either sell more products or more advertising.
Finally, we will wrap up with you learning how to tie it all together. Once you complete this first Month, you will know all you need to know to build a successful website. You will know enough that if you want, you can continue learning more elsewhere and further hone your ability to capitalize on the traffic you will gain after only a year. You can stop reading with this book, or pick up the next one and learn how to start super-charging your website so that you can grow it to CRAZY levels.
What you will learn here is not a big secret. The only difference between this book and others is that for the first time, here is a book that will concisely put what you need to know in the order you need to know it. In this way, you will build a solid foundation for future success. If you follow the entire series, after one year you will not only have a successful website but will be an Internet Guru yourself.
With that said, I know you are eager to get started, so let’s jump in.
C J Oakes