Tag: content marketing

Why and How to Keep Posts and Pages Fresh

Why and How to Keep Posts and Pages Fresh four bananas from left to right in various states of fresh to decay

Blogs and website pages must be kept fresh. What does this mean and how is it done? Search algorithms watch for changes on a website. Older, stale pages should be refreshed from time to time.

What is Searchable Content and Why Should You Care?

What is Searchable Content and Why Should You Care? Google Search magnifying glass

Bill Gates famously said, Content is King. Yet, what is content and why must it be searchable? Content can be written, visual, audio or even video, but how does one make it all searchable?

Attraction Marketing vs Distraction Marketing

Attraction Marketing vs Distraction Marketing image showing cost to results of attraction marketing

If marketing costs are not declining over time, the marketing performed is not attraction marketing, it is old school, traditional, failed marketing. Oakes Writing Website Services ONLY offers Attraction Marketing because over time, we save our clients money while improving results. Call 337-660-4774 for details.

What is Attraction Marketing?

What is Attraction Marketing? magnet drawing people bullhorn sounding at them in opposite

Attraction marketing, also called inbound or content marketing is opposed to outbound or traditional marketing in that it attracts gently rather than yell at consumers to come. Attraction marketing is core to online marketing with useful content readers seek.

Blog Post Suggestions for General Medical Practices

Blog Post Suggestions for General Medical Practices General Practitioner at desk

Most General Pratitioners, Primary Care Providers, or Internists do not have time to both write for their website AND find ideas for blogs. Here are a few post ideas to help.

Guess What? You Already Know How to Write Great Posts and Pages

Guess What? You Already Know How to Write Great Posts and Pages woman sitting on floor writing on laptop

Many struggle over how to write content for their website, yet many who do already know more than they realize. In fact, one of the basic skills we learn in school applies to writing for the web.

Does Your Website have a Name with Google?

Does Your Website have a Name with Google? Google Search magnifying glass

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