What IS Content?
Content is information.
As it relates to websites and digital marketing, content is information in any form which provides searchers with answers to their questions. It could be information about your company, your offering, or mere curiousity.
Content may be Written, Audio, or Visual, including photos and video.
Bill Gates famously said, "Content is King."
This is true. Content drives every action on the Internet from simply having fun to trying to find a product or service we need.
At Oakes Writing, we specialize in content and content marketing.
Oakes Writing provides a full array of content and content marketing solutions including:
- and more
Content Marketing Produces Results
As opposed to traditional marketing, content marketing draws customers like a magnet to learn what your company provides.
Content marketing gives potential customers the ability to learn about your company WHEN they are actively seeking your services. It provides a relaxed way for them to decide if what your company provides will solve their problem.
Content Marketing gives your customers the freedom of choice and if the content they read or view is quality, their impression of your company improves. Image really IS Everything, especially when marketing online.
Other names for Content Marketing include:
- attraction marketing
- inbound marketing
- Seach Engine Marketing (SEM)
- and for those less familiar with its proper use, digital marketing
Social Media is the networking of today. It is specialized content which engages potential customers in ways that are comfortable to them.
Think of social media like going to a party or social function. Although we will not likely discuss ONLY business, our business will in the course of events arise. We discuss a bit of business then move back to enjoying the event.
That is social media in a nutshell. Used poorly and it will be as avoided as that one guy who passes out business cards to everyone he sees at every fuction, sometimes twice. Used well and it will be a valuable asset to your company and website.
But every introduction begins with good content. Oakes Writing provides great social content.
One common way many find a solution to their problem is via Social Media.
When they ask questions of your company, engage with your content, or otherwise show an interest in what you provide, they are growing their interest and their loyalty to your brand.
Nothing lowers marketing costs like loyal customers who share your business with their friends.
Get Found When People Search
Oakes Writing specializes in creating content that gets found.
Written content requires the right words for the market. Images, video, and audio require words as well, carefully placed on the backend of the project so that the search engines know what is shown or heard.
In answer to the question of getting found on Google, the company says,
"Just provide quality information."
Answer questions, offer solutions to common problems, and help people learn about how you can help. As Zig Ziglar said,
"People don't care how much you know until they know how much you care."
People find what they are searching for...through words...without words or even the right words, no website, no matter how pretty, will get found. Words matter when searching. The right words show you care.
"Google it" has become one of the most common phrases today because it is the key way many people find the products or services they need.
But for Google to share a website, the website must have the content people are searching for.
That is what we do at Oakes Writing. We learn what words people in a given market are using to find certain products and services, then we answer their most pressing questions using that language.
Because we are so good at doing this, we can offer a guarantee like no other.
The Bottom Line is...The Bottom Line
The bottom line is that marketing must get results or it is useless.
Many of our clients come to us because their websites are failing and they have tried everything...well, almost everything.
Once they try us they understand what content marketing is all about. Done right, it is not only more effective than traditional marketing but also costs less.
In fact, done right, the cost over time continues to drop because the Return-on-Investment (ROI) continually grows.
The bottom line is that Content Marketing just makes better sense than any other form of marketing including TV, Radio, Billboards, even Newspapers. This is why most of these traditional forms of advertising today offer some form of digital marketing product. Without it, they would go under.
At Oakes Writing, ALL we do is Inbound Content Marketing because all other forms are a largely waste of both time and money.
If you are ready to see what we can do for YOUR bottom line, get in touch today. Right now would be fine.
Oakes Writing offers a guarantee like no other. In fact, we offer two warranties on the content we create.
We guarantee all content for satisfaction. You like it or you don't pay.
And if you want guaranteed results?
We can even provide that. Be sure to ask how.
“Jeff ghost-wrote a book for me which we use in every sales pitch. I believe it is a key reason we close more sales to our medical clients."
— P.T Education Program Owner
“We use several books C J wrote for us in getting email addresses from our website. We are always very pleased with the results.”
— E.W., Real Estate Website Owner
“CJ wrote an awesome book for us and we liked it so much, we then hired him to create a sales training course we now offer. Thank You CJ.”
— M. E., Motivational Speaker
Which Content Do You Need Today?
500 words, Optimized for Search and Market, including CTAs as desired.
Any non-fiction topic, includes Images, Table of Contents. Appropriate CTAs.
$0.20 Cents/Word Min Count 2500 Words
4 Posts/month Optimzed including CTAs + 1 Google Analytics Report
$399 - You Save $100
700 Words, Optimized for Search and Market includes CTAs as needed.
Non-Copyright, High-Resolution standard images, may be modified to purpose.
$25.00 Each Standard
6 Posts, 1 Page, 1 Article Optimized with CTAs + 2 Analytics Reports Monthly
$699 - You Save $556
(or White Pages) 1800 Words Optimized, with CTAs as required.
3-5 Minute Video scripting included for sales/business promotions.
8 Posts, 2 Pages, 2 Articles Optimized with CTAs + 3 Analytics Reports Monthly
$999 - You Save $1,010