Guess What? You Already Know How to Write Great Posts and Pages
If you are a small business owner with a website, you have likely struggled over how to write great content. But Guess What? You already know how to write great posts and pages for your website.
Yes, most people already have what it takes to write articles and blogs for their website because they learned the right steps in High School and College. The best part is, if they follow what they aready know, their web pages and posts will have no need of SEO. Done right, the articles will already be optimzed and Google will be happy to refer people to it in their search results.
So, What Do You Already Know About Writing for the Internet?
Most people have had to take English in High School and/or College. And in those classes, they were required to write an essay or two. Well guess what?
The same rules that apply to writing a good essay apply to writing search optimized content for a website. You heard that right. By writing a web page or blog using the same methods we learned in school for writing essays, term papers, and similar projects, the content will automatically be optimized for search results. No SEO needed.
Because one of the key elements in SEO writing involves keywords, which are simply words which clearly describe the subject or topic. Remember what your English teacher described about
- how the topic had to be clear
- that the headings and subheadings of your paper had to include the subject
- how each paragraph had to relate directly to the subject of the essay
- remember too that grammar and punctuation mattered
- and you had to include citations and a reference section
- recall too that there had to be an Introduction, Middle, and Conclusion to every essay
How Do These Known Elements Apply Writing for the Internet?
When I first started to learn about SEO, one of the first things I learned is that the creators of Google were initially creating a better way to search for scholarly works. Page and Brin were PhD students looking for an easier way to find reports and essays for their own studies. In doing so, they included the same elements a professor would grade in their algorithm.
I instantly saw the value of this information and tested it. I launched a website and started adding all my old college papers. What I discovered shocked me. My "A" papers all ranked high in search results (SERPs). My "B" papers, lower in the results, but still usually on page 2. And anything lower than a "C" ranked far lower. It was so consistent that I got some of my friends papers and tested it further. I got the same results.
Since then, I have been writing using the same method as writing an essay. However, as I write this, you may notice that I have not included any citations and I will not put a reference section at the bottom of this post. Here is why.
Now that I have fleshed out this post based on information already in my store of knowledge, I will go back and add some citations...that is, links.
So, I added links where it made sense to add them. Any topic mentioned which may not be common knowledge gets a link. This is also largely how we would add citations to an essay.
A Couple of Simple Rules to Writing "Essay" Form Pages and Posts
When writing an essay for college, we include headings and subheadings. We make sure the topic is clear throughout and we make sure that the information is broken up. Much of what we do for the Internet can follow the same general rules we used in school for essays. Here are a few simple rules to keep in mind which you may already know, but have likely forgotten through lack of use.
- Break up the content with headings covering less than 300 words each
- Use Headings and Subheadings as you would with an essay
- Citations are links; references can be in reference format, but add links here as well
- Use References (or Sources) for pages and leave them off for Posts
- Posts are like 500 - 1000 word essays
- Pages are like 1500+ essays
- Review for grammar, spelling, and punctuation
- KISS - Keep it simple stupid
- Add bullet points and number lists when possible
The only real difference between an essay and content written for the Internet is item number 9. By adding lists, we make the content easier for people to read and consume.
So, Guess What? You Already Knew How to Write Great Posts and Pages, Right?
You know the answer to that. You did already know how to write great content for your website. You just did not know that you knew. Now that you do, get in there and write. Just remember to make the subject clear throughout, use simple language, and add appropriate links.
Do this, and Google will grade your web pages the same way your College Professor graded your essays. Hopefully, there will not be a lot of red. If you did see a lot of red, no problem.
Get in touch with Oakes Writing Website Services. We are content experts and will be happy to do either the writing or the editing for you. And our founder, C J Oakes will also be happy to consult with you to help you up your game. Just let us know what you need by sending an email to firstname.lastname@example.org, calling 337.660.4774, or completing the simple form below.