SEO today is expensive, but there is a better way. Instead of working on the technical features of a website, trying to trick Google, why not focus on local optimization strategies?
Coronavirus (COVID-19) is reshaping everything and small businesses are not immune. How will this impact marketing their company? What can a small business owner do to stay competitive?
Your marketing plan should include a SWOT analysis. If it does not, your marketing dollars are being wasted. Many agencies today forget this basic element, but we do not.
Since the start of the modern internet, the website has been central to growing a small business. Early websites were costly and bland. With the tools we have today, this need not be the case.
Blogs and website pages must be kept fresh. What does this mean and how is it done? Search algorithms watch for changes on a website. Older, stale pages should be refreshed from time to time.
Patients often forget appointments, wasting time and money for a medical practice. SMS text message reminders end time-consuming calls so Doctors can do what they do best.
Bill Gates famously said, Content is King. Yet, what is content and why must it be searchable? Content can be written, visual, audio or even video, but how does one make it all searchable?
If marketing costs are not declining over time, the marketing performed is not attraction marketing, it is old school, traditional, failed marketing. Oakes Writing Website Services ONLY offers Attraction Marketing because over time, we save our clients money while improving results. Call 337-660-4774 for details.
A recent trip to a popular office supply store reminded me of the importance of EVERYTHING in marketing. The restroom was out of toilet paper, but there was a tree.