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Category: Google Analytics

What is A/B Testing and Why is it Important?

What is A/B Testing and Why is it Important? adwords in scrabble tiles

What is A/B Testing and Why is it Important? A/B Testing is a process which is used to test ads. Simply put, two ads are created, an “A” version and a “B” version. Then, after the ads have run for a set period of time, the statistics are reviewed. The ad which is performing best […]