Category: Content

Need a New Website? Great News.

Need a New Website? Great News. Four computers against a backdrop of blue

Since the start of the modern internet, the website has been central to growing a small business. Early websites were costly and bland. With the tools we have today, this need not be the case.

Why and How to Keep Posts and Pages Fresh

Why and How to Keep Posts and Pages Fresh four bananas from left to right in various states of fresh to decay

Blogs and website pages must be kept fresh. What does this mean and how is it done? Search algorithms watch for changes on a website. Older, stale pages should be refreshed from time to time.

What is Searchable Content and Why Should You Care?

What is Searchable Content and Why Should You Care? Google Search magnifying glass

Bill Gates famously said, Content is King. Yet, what is content and why must it be searchable? Content can be written, visual, audio or even video, but how does one make it all searchable?

Attraction Marketing vs Distraction Marketing

Attraction Marketing vs Distraction Marketing image showing cost to results of attraction marketing

If marketing costs are not declining over time, the marketing performed is not attraction marketing, it is old school, traditional, failed marketing. Oakes Writing Website Services ONLY offers Attraction Marketing because over time, we save our clients money while improving results. Call 337-660-4774 for details.

108 Blog Post Ideas for Home HVAC Installation and Repair Websites

108 Blog Post Ideas for Home HVAC Installation and Repair Websites two central air conditioning units

These 108 blog post ideas for Heating and Air Conditioning companies are real questions readers are asking right now. How can you use this list to grow your website?

215 Blog Post Ideas for General Contractors and Remodelers

215 Blog Post Ideas for General Contractors and Remodelers brick wall being added by home

Remodeling and general contractors in need of ideas for blog posts start here. This list provides the most common questions people ask about home improvement.

What is Attraction Marketing?

What is Attraction Marketing? magnet drawing people bullhorn sounding at them in opposite

Attraction marketing, also called inbound or content marketing is opposed to outbound or traditional marketing in that it attracts gently rather than yell at consumers to come. Attraction marketing is core to online marketing with useful content readers seek.