Category: Consulting

Coronavirus: Reshaping Small Business

Coronavirus: Reshaping Small Business Image of magnified coronavirus cell

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What Matters in Marketing? Everything. Even TP.

What Matters in Marketing? Everything. Even TP. four empty toilet paper rolls

A recent trip to a popular office supply store reminded me of the importance of EVERYTHING in marketing. The restroom was out of toilet paper, but there was a tree.

Are You a Retailer Looking for a Simple, Effective Customer Loyalty Rewards Program?

Are You a Retailer Looking for a Simple, Effective Customer Loyalty Rewards Program? customer rewards flowing through a smart phone

Retailers like convenience stores, gift shops and clothing goods, hair and nail salons, even restaurants can increase sales with customer loyalty rewards.

What is Attraction Marketing?

What is Attraction Marketing? magnet drawing people bullhorn sounding at them in opposite

Attraction marketing, also called inbound or content marketing is opposed to outbound or traditional marketing in that it attracts gently rather than yell at consumers to come. Attraction marketing is core to online marketing with useful content readers seek.

Can Automated Appointment Reminders Help Law Firms and Medical Offices?

Can Automated Appointment Reminders Help Law Firms and Medical Offices? Lawyers standing amid legal symbols

How can automated text appointment reminders via SMS help Law Firms and Medical Practices? With automated text messenging, clients are reminded of appointments.

Can Automated Appointment Setting Help Hair and Nail Salons?

Can Automated Appointment Setting Help Hair and Nail Salons? hair and nail salon empty seat

SMS text messaging services are popular marketing tools. Hair and nail salons especially beneft from using them to remind customers of appointments.