At Oakes Writing, we help business professionals improve their websites. While playing a game of Angry Birds with my son recently, I thought of a great analogy to help many of our clients. In the game, Bad Piggies have stolen all the eggs and it is the job of the Angry Birds to get them back.
In case you have been living under the proverbial rock for the last few years, Angry Birds is a fun game for kids and adults you can find here. I strongly recommend getting it if you have not already. Lots of fun. You can find it here.
Bad Piggies, Eggs, and Business Website Links
Just as the Bad Piggies try to hoard all the eggs, I have found that many professional websites, especially those operated by Law Firms, tend to hoard links. This hoarding is especially damaging to websites as I will explain.
Links are the life of the Internet. Just like eggs are the life of a colony of birds. Links keep traffic flowing through the Internet.
But what often happens is that many Law Firms tend to create websites that only include links to other pages on their own site. There are rarely, if ever, links leading away from their site. In essence, they are hoarding all the eggs…all the links. The sites are like the Bad Piggies taking all the eggs; or conversely, like the Angry Birds not wanting to share any of the eggs. Either way, a battle ensues.
The problem is, that on the Internet, hoarding links pits website owners against the Search Engines, which hold the power. If a website owner wants to get traffic from search engines, he or she must be more willing to link to other websites.
Wouldn’t Links Off-Site Cause Visitors to Leave the Site?
Yes. And no. If the site includes links that open another tab, then even if someone uses the link your site remains open to browse. Even if you do not use this feature, most web surfers know how to right-click a link and open in a new tab if they want to remain on page while viewing related information.
Even if a visitor does leave your site to go to another, as long as the other site is not competition, they will find you again. More importantly, they will view your site as more useful–as will the search engines, which will be more inclined to refer more traffic your way.
Are Links Off-Site Really That Important?
Is your website getting traffic now from the search engines? Do you have plenty of well-written, useful content? Are your hoarding links like a Bad Piggie hoarding eggs?
If your answers to the above questions are “No, yes, and yes,” then it should be pretty clear that something is not right with your website.
Of course, this is simplifying the matter. There could be many other issues dragging your website down in the search rankings, but this is one that we find daily at Oakes Writing Website Services. Most website owners are too afraid of losing what little traffic they do get to include off-site links. But the reality is that without these, their website is poorly-viewed by the search engines and does not get the recognition it deserves.
Oakes Writing Website Services is located in Lubbock, Texas, USA. Oakes Writing provides website services including content marketing, website hosting services, and custom website evaluations among others. View a complete list of services provided by Oakes Writing here.