Month: February 2020

Need a New Website? Great News.

Need a New Website? Great News. Four computers against a backdrop of blue

Since the start of the modern internet, the website has been central to growing a small business. Early websites were costly and bland. With the tools we have today, this need not be the case.

Why and How to Keep Posts and Pages Fresh

Why and How to Keep Posts and Pages Fresh four bananas from left to right in various states of fresh to decay

Blogs and website pages must be kept fresh. What does this mean and how is it done? Search algorithms watch for changes on a website. Older, stale pages should be refreshed from time to time.

What is Searchable Content and Why Should You Care?

What is Searchable Content and Why Should You Care? Google Search magnifying glass

Bill Gates famously said, Content is King. Yet, what is content and why must it be searchable? Content can be written, visual, audio or even video, but how does one make it all searchable?

Attraction Marketing vs Distraction Marketing

Attraction Marketing vs Distraction Marketing image showing cost to results of attraction marketing

If marketing costs are not declining over time, the marketing performed is not attraction marketing, it is old school, traditional, failed marketing. Oakes Writing Website Services ONLY offers Attraction Marketing because over time, we save our clients money while improving results. Call 337-660-4774 for details.

What Matters in Marketing? Everything. Even TP.

What Matters in Marketing? Everything. Even TP. four empty toilet paper rolls

A recent trip to a popular office supply store reminded me of the importance of EVERYTHING in marketing. The restroom was out of toilet paper, but there was a tree.