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150 Point Website Evaluation Worksheet

Many small businesses with websites today have either given up on their websites, leaving them to fairly float around in hyperspace or have shut them down entirely. This is becoming common for several reasons:

  • the growing complexities of online marketing
  • the failures of so-called experts in "digital" marketing
  • overcharging by content or inbound marketing firms
  • failed attempts at using Google Ads

Or any variation of these. The fact is that many small businesses believe they simply do not have either the time or the budget to run a successful online marketing campaign. We disagree.

In the last decade, we have seen many changes to the online marketing world. Some have been very positive, others not so much. The less-than-positives really come from those who conduct predatory tactics to "help" grow websites. We hate such practices and decided it is time to do something about them.

This tool is about doing just that.

At Oakes Writing Website Services, our mission is to help small business. We believe that small companies are the backbone of the nation and our economy - and we despise those who unfairly prey on these small businesses. This is our way of fighting these trends on your behalf.

Website Marketing…A Brief Introduction

Website marketing is part science, part art. A website IS a marketing tool and as such, it must be used correctly if it is to serve its purpose. A marketing plan is required.

This 150-point evaluation provides insight into the elements needed for developing a website marketing plan. By using this tool, any website owner will know what is needed for their website to grow and be able to use it as a guideline to growing their business.

Most website owners will easily know which elements can (and should) be handled in-house and which may be outsourced. At Oakes Writing, most of our work is outsourced projects from website owners who want to do part of the work themselves while letting us teach them how to eventually take over entirely.

In fact, our goal with each client is to get their online marketing to a point that it is running on auto-pilot within 3 years. This will slash marketing costs by up to 90% while continuing to bring new business to the company every day.

This is part of the reason we decided to make this information public—it saves us a step in the process and teaches our clients how to do for themselves.

We believe that website marketing should not be a mystery. As with traditional marketing, anyone can do it, but some do it better than others. This is why businesses often hire traditional marketing firms.

But traditional marketing is NOT Internet marketing, so we decided to help small businesses by letting them see the difference. The result is the 150-Point Web Site Evaluation Worksheet.

You will notice that some elements appear more than once in the worksheet. This is because each element impacts the marketing of the website in different ways.

The Worksheet is broken into easy-to-follow segments:

  • Appearance (Human & Search Engine)
  • Content
  • Networks
  • Credibility/Trustworthiness
  • Online Marketing
  • Technical Elements
  • Summation/Closing Remarks

Some elements are self-explanatory, some need a bit of description. We provide guidance where we believe it is necessary, but to keep this worksheet clean it is limited. If you have any questions regarding this worksheet, do not hesitate email us at Admin@OakesWriting.com.

To receive your free 150-Point Website Evaluation Worksheet, simply fill out the information below and click the Download button.

 

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