Static Pages

Image of Under Construction sign with words Want to know how to kill a website? Caption reads, One of the best ways to kill a website is to put a page "under construction." If the page is not ready to be read, dismantle it until it is. Not only does this practice drag a website down in the eyes of the search engines, it discourages visitors from returning.

Static pages are those pages on your Law Firm website which never or rarely change. These include your Home, About, and Contact pages along with pages about the services and specialties of your Firm. Another term for static pages is Evergreen content, so named because it stays “fresh” throughout the year. This is as opposed to topical or timely content, which is fairly out-of-date once a particular event has passed.

Static Pages/Evergreen Content Issues

One of the biggest problems Oakes Writing finds with many Law Firm websites is a lack of static pages. In many cases, Law Firms hire web design firms to create a visually appealing website and add pages to showcase their offerings, but after that, nothing.

In some cases, these Law Firms know they need blogs so all additional content is added in that way. There is nothing entirely wrong with this approach, but it is also not entirely right.

To illustrate, consider this example:

“Think of a website like a library. In this library are books of all sizes as well as magazines. Evergreen content (pages) are the books; the magazines are the blogs. No good library would contain just books or just magazines; there would be both. And although the book collection may not change as often as the magazines, it does change, growing as needed. The point is, the pages of a Law Firm website needs to change, to grow just as the blog pages do, though not as often or as drastically.” – C J Oakes

One of the worst mistakes any Law Firm can make when developing content for their site is to place evergreen content onto the site then never add or alter it. The search engines note this lack of activity and treat the site like a collection of dusty old books no one reads anymore.

Image of Under Construction sign with words Want to know how to kill a website? Caption reads, One of the best ways to kill a website is to put a page "under construction." If the page is not ready to be read, dismantle it until it is. Not only does this practice drag a website down in the eyes of the search engines, it discourages visitors from returning.
One of the best ways to kill a website is to put a page “under construction.” If the page is not ready to be read, dismantle it until it is. Not only does this practice drag a website down in the eyes of the search engines, it discourages visitors from returning. Creative Commons image by OakesWriting.com

The Oakes Writing Method for Creating Static Pages (Evergreen Content)

When creating evergreen content, Oakes Writing follows 10 steps to make sure the content is both accurate and well-received by readers and search engines. These 10 steps to great evergreen content include:

A direct correlation between word count and page performance has been found showing that pages in excess of 2400 words perform best.
  1. Minimum Word count for pages is 2000 words (ideally 2500 words), with the exception of testimonial and contact pages.
  2. Only evergreen content is placed on pages.
  3. Several outbound links per page.
  4. Smart cross-linking on each page.
  5. Content is written in a conversational tone but with the same elements/quality as a University essay.
  6. Content is well-researched, citing law codes and reputable, non-competing websites both in text and in…
  7. References Section
  8. Wise use of Headings is employed.
  9. Bullet points and numbered lists included.
  10. Images, video, and audio are added where appropriate.

Finally, each page will include subtle suggestions of expertise throughout along with direct, yet discrete recommendations to make contact with the Law Firm. This way, when the reader reaches the end of the page, the next natural step is to either call for a consultation or complete the online form for more information.

Kind of like this…

Oakes Writing Provides the Best in Evergreen Content for Law Firm Websites

At Oakes Writing, we often meet with attorney clients who have had beautiful websites built for their Law Firm. They spared no expense and followed all the advice of the agency doing the work. Yet, the site tanked from the start. Or the site performed well for a time and tanked.

We can explain what happened and why, but more than this, we can offer suggestions to repair any damage. What is more, we do something no one else does–We Guarantee our Work.

You get traffic or you get a refund.

Oakes Writing Page Rates

Our rate for web pages is 15 cents per word ($100 minimum). If we agree to a 2500 word page, this amounts to $375 USD. However, we always do the material justice so that should it be necessary to exceed the agreed-upon word count to any extent, we do not charge an additional rate.

For a free, no-obligation consultation and evaluation of your Law Firm’s website, call now

337-660-4774

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Oakes Writing Website Services is a content marketing firm located in Lubbock, Texas, USA. Since 2009, Oakes Writing has been successfully creating content for the Internet. We have worked with both professional and non-professional websites to create content that gets results. In 2015, we developed our proprietary strategy of creating content that never fails to get traffic results. If provided with full management access of your site, we will even continually adjust the content at no additional cost to you in order to increase search presence and traffic.

Today, most work at Oakes Writing Website Services of Lubbock, Texas is performed for professional website owners such as Law Firms, Real Estate Agencies, and those in the financial and medical fields.