Social Media Best Practices

various social media icons. caption reads, Social media is networking. In the offline world, networking is common and used well but many business/website owners fail to see the correlation between traditional networking and social media. There is no difference. Both are tools for expanding awareness of a product or service, for building a brand.

Social media is one of the key driving forces for websites today. Because of this, many website owners want to know how best to use social media to their advantage. In this series of pages, we are going to explore and explain how best to use social media to drive traffic to your website.

The ultimate goal with any website is to build or expand your brand.

Branding is the key to gaining traction in both in the online and offline business world. People drink Coke because the company built a brand. Folks rely on Google for searches because the company built a great brand. We visit a certain dentist in town, retain an attorney, or bank with those we trust, those who have built a reputation as trustworthy experts in their field — in other words, those who have built a brand, whether locally or on a broader scale. A website is no different; it is our way of showing our expertise, our way of connecting with our buying public, a way to grow our brand.

Social media is a very important element to building a brand.

English: Graph of social media activities
English: Graph of social media activities (Photo credit: Wikipedia)

Just as a local business may sponsor a little-league baseball team, donate to local charities, and attend events to put themselves in the public eye offline, social media provides an online outlet for the same. Just as a person would interact with prospective customers using a certain decorum offline, they should interact in the same way online. This provides marketing consistency as much as having the consistent company colors on business cards, letterhead, and flyers.

A website is a marketing tool. Simple. Treat it as such.

Social media is a marketing tool (actually, hundreds of marketing tools). Treat it as such.

Following is a large, yet partial list of the social media outlets available to business (website) owners. Aside from this list, we are going to start adding pages related to how best to use social media in general and each in particular. The goal is to provide you with the knowledge you need to successfully build your brand online using social networks.

One final word on Social Networks

The term ‘networking’ has been in use for decades, yet oddly, many fail to recognize that this is all social media networks are…opportunities for networking. In fact, the Internet — InterNET is ONE BIG NETWORKING TOOL. Think of it in those terms and the rest will come as natural as networking at a conference or expo.

Also, it helps to think of links as one would a business card. Just as we pass out business cards, we should be liber in passing out links to our website. That is one of the keys to growing our brand–brand awareness–getting our name out there, passing out cards/links.

Then, provide the same excellent value online as you would offline and you will do great.

Social Media Networks/Platforms 2017

1.       43 Things

2.       Academia.edu

3.       About.me

4.       Advogato

5.       aNobii

6.       AsianAvenue

7.       aSmallWorld

8.       Athlinks

9.       Audimated.com

10.   Bebo

11.   Biip.no

12.   BlackPlanet

13.   Bolt.com

14.   Busuu

15.   Buzznet

16.   CafeMom

17.   Care2

18.   CaringBridge

19.   Classmates.com

20.   Cloob

21.   ClusterFlunk

22.   CouchSurfing

23.   CozyCot

24.   Crunchyroll

25.   Cucumbertown

26.   Cyworld

27.   DailyBooth

28.   DailyStrength

29.   del.icio.us

30.   DeviantArt

31.   Diaspora

32.   Disaboom

33.   Dol2day

34.   DontStayIn

35.   Draugiem.lv

36.   douban

37.   Doximity

38.   Dreamwidth

39.   DXY.cn

40.   Elftown

41.   Ello

42.   Elixio

43.   English, baby!

44.   Epernicus

45.   Eons.com

46.   eToro

47.   Experience Project

48.   Exploroo

49.   Facebook

50.   Fetlife

51.   FilmAffinity

52.   Filmow

53.   FledgeWing

54.   Flixster

55.   Flickr

56.   Focus.com

57.   Fotki

58.   Fotolog

59.   Foursquare

60.   Friendica

61.   Friends Reunited

62.   Friendster

63.   Fuelmyblog

64.   Fyuse

65.   Gaia Online

66.   GamerDNA

67.   Gapyear.com

68.   Gather.com

69.   Gays.com

70.   Geni.com

71.   Gentlemint

72.   GetGlue

73.   GirlsAskGuys

74.   Gogoyoko

75.   Goodreads

76.   Goodwizz

77.   Google+ (G+)

78.   GovLoop

79.   Grono.net

80.   Habbo

81.   hi5

82.   Hospitality Club

83.   Hotlist

84.   HR.com

85.   Hub Culture

86.   Ibibo

87.   Identi.ca

88.   Indaba Music

89.   Influenster

90.   Instagram

91.   IRC-Galleria

92.   italki.com

93.   Itsmy

94.   Jaiku

95.   Jiepang

96.   Kaixin001

97.   Kiwibox

98.   LaiBhaari

99.   Last.fm

100.                       Late Night Shots

101.                       LibraryThing

102.                       Lifeknot

103.                       Linkagoal

104.                       LinkedIn

105.                       LinkExpats

106.                       Listography

107.                       LiveJournal

108.                       Livemocha

109.                       Makeoutclub

110.                       MEETin

111.                       Meetup

112.                       Meettheboss

113.                       MillatFacebook

114.                       Minds

115.                       mixi

116.                       MocoSpace

117.                       MOG

118.                       MouthShut.com

119.                       Mubi

120.                       MyHeritage

121.                       MyLife

122.                       My Opera

123.                       Myspace

124.                       Nasza-klasa.pl

125.                       Netlog

126.                       Nexopia

127.                       Ning

128.                       Odnoklassniki

129.                       Open Diary

130.                       Orkut

131.                       OUTeverywhere

132.                       PatientsLikeMe

133.                       Partyflock

134.                       Pingsta

135.                       Pinterest

136.                       Plaxo

137.                       Playfire

138.                       Playlist.com

139.                       Plurk

140.                       Poolwo

141.                       Qapacity

142.                       Quechup

143.                       Quora

144.                       Qzone

145.                       Raptr

146.                       Ravelry

147.                       Renren

148.                       ReverbNation.com

149.                       Rooster Teeth

150.                       Ryze

151.                       ScienceStage

152.                       Sgrouples

153.                       ShareTheMusic

154.                       Shelfari

155.                       Sina Weibo

156.                       Skoob

157.                       Skyrock

158.                       Smartican

159.                       SocialVibe

160.                       Sonico.com

161.                       SoundCloud

162.                       Spaces

163.                       Spot.IM

164.                       Spring.me

165.                       Stage 32

166.                       Stickam

167.                       Streetlife

168.                       StudiVZ

169.                       Students Circle Network

170.                       StumbleUpon

171.                       Tagged

172.                       Talkbiznow

173.                       Taltopia

174.                       Taringa!

175.                       TeachStreet

176.                       TermWiki

177.                       The Sphere

178.                       TravBuddy.com

179.                       Travellerspoint

180.                       Tsu

181.                       tribe.net

182.                       Trombi.com

183.                       Tuenti

184.                       Tumblr

185.                       Twitter

186.                       Tylted

187.                       Uplike

188.                       VK

189.                       Vampirefreaks.com

190.                       Viadeo

191.                       Virb

192.                       Vox

193.                       Wattpad

194.                       WAYN

195.                       WeeWorld

196.                       We Heart It

197.                       Wellwer

198.                       Wepolls.com

199.                       Wer-kennt-wen

200.                       weRead

201.                       Wooxie

202.                       WriteAPrisoner.com

203.                       Xanga

204.                       XING

205.                       Xt3

206.                       Yammer

207.                       Yelp, Inc.

208.                       Yookos

209.                       Zoo.gr

210.                       Zooppa