Blogs are a great way to draw traffic to your Law Firm website. There are numerous advantages to blogs on your Firm’s site. Some of these are:
- Google indexes blogs more often
- Blogs can be shorter in length than pages
- Blogs are great for general purpose news related to the Law Firm
- Blogs are great for topical legal questions
- Blogs generally get shared more than pages (especially if building a site in WordPress with the Zemanta Plugin)
- Blogs permit greater variety in content
- Guest blogs are an excellent way to expand reach
The Basics of Blogs and Content
At Oakes Writing, we believe in a balanced approach to adding content on a site. This is especially so in regards to Law Firm websites.
Blogs provide a way to balance the content provided to readers. For example, there are two kinds of content to place on any website. These are:
- Evergreen content
- Topical (or timely) content
Evergreen content is that which remains pretty much the same year after year. Most pages related to law will largely contain evergreen content because whereas laws do change, the changes to any specific area of law will affect the on-page content in minor ways.
Topical content is that which is time-sensitive. Think about a current trial taking place. If it is a hot topic in your city, people will be searching for information related to it for the duration of the case. After the case is settled, people move on to another topic.
Thus, blogs provide a way to report on topical content of import to local readers. In addition, news related to your Law Firm can be placed into the blog, adding body and relevance to your site.
Finally, if the Law Partners wish it, they can add Opinion pieces (Op-Eds) to their website by using the blog. This can be an excellent way to show the public the core values held by the Firm. Of course, this can also backfire if not done correctly and carefully. All Op-Eds must be in harmony with the overall marketing strategy of the Firm.
10 Simple Rules for Blogs at Oakes Writing
With these concepts in mind, we have 10 simple rules we apply to blog content development at Oakes Writing. These are:
- The minimum word count for blogs is 350 words (ideal is between 500 and 700 words for questions answered and Op-Eds, 350-500 for general news).
- Blogs are generally developed as timely content only.
- A minimum of three (3) blogs per week are required for all clients (five is ideal).
- If the Law Firm operates a WordPress site, participation in Zemanta is a must.
- One (1) guest blog per month minimum should be submitted to local and regional portals.
- Blogs must be an informal read.
- Blogs must be locally optimized.
- Blogs must include a clear call-to-action.
- Blogs must post to several social media sites.
- Readers must be able to comment on blogs posted.
The reason these rules are in place is to ensure that our clients receive the highest value for the blogs created. These elements, over time, generate enormous SEO and reader value, growing the site far beyond what adding only evergreen page content could.
Furthermore, the addition of blogs keeps the search engines constantly indexing the site, adding further to the value of the site, raising search rankings. This is especially important when people are searching for local services such as a Law Firm.
Is Your Law Firm Ready to have Oakes Writing breathe new life into your webiste?
Call 337-660-4774 now or complete the following form.
Oakes Writing is a content marketing firm located in Lubbock, Texas, USA. Since 2009, Oakes Writing has been creating content for the Internet. Prior to that, Oakes Writing developed ghost-written books for clients nationwide. Most of these were created for traditional print media, but with the rise of eBooks, this focus shifted to include shorter books for email marketing, extensive books for impressing clients, technical manuals, and books for any other purpose required by clients.
From 2010 to 2015, Oakes Writing developed web content for any kind of website, mostly business and real estate. However, starting in 2016, our founder C J Oakes took his passion and training in law to Law Firms. Noticing a trend, he recognized that a need existed to help Law Firms improve and grow their websites. Combining his skill in writing with his formal training in law and criminal justice, he decided to take Oakes Writing in a new direction…helping Law Firms exclusively.