You Expect Results? We Guarantee Results!
At Oakes Writing Website Services of Lubbock we simply ask…
“Give us six months to prove what we can do.”
- When setting up a client account, we establish a baseline (where the site is now in terms of traffic).
- We evaluate the site and tailor a package based on the goals and budget of the Law Firm, Real Estate Agency, or other professional business website.
- We then set traffic goals and put them in writing. By traffic, we mean not just to your Firm’s website, but to your door as well!
Goals Set – Results Guaranteed!
In setting goals, Oakes Writing is telling you that you WILL get results. Although some may claim that it is not possible to guarantee such results, experience has taught us that we can. Why?
There is a proven correlation between properly developed/marketed quality content and traffic. In addition, there is a proven correlation between traffic and conversions.
By applying a simple formula, we can tailor a program to guarantee a certain amount traffic is generated. By applying another simple formula, we can then calculate how much traffic is needed to guarantee business is generated.
“Online conversions are like sales…the key lay in the numbers. First you get the traffic, then you get the leads.” C J Oakes
By providing numbers we know we can attain, we help our clients determine if the ROI justifies the expense BEFORE making the decision to spend.
The goals set by Oakes Writing Website Services of Lubbock and our client will be based on factors tied to:
- How many new clients the Firm can handle each month.
- How quickly would the firm like to achieve these results?
- How much Internet competiton is present?
- Is the projected Return-on-Investment acceptable?
- Will the Firm commit to a six-month retainer?
The first thing we ask is…
“How many new clients does the firm want each month?”
That number provides the basis for ever step thereafter because new business is the only reason any local professional has a website.
Next, we ask for your closing ratio.
“How many people you must speak with face-to-face before gaining a new client?”
This tells us how many residents of Lubbock and the South Plains we need to get to your website each month.
Then we ask how soon you want these results?
From this, we can determine how much content is needed each week. This allows us to develop an editorial calendar and meet the needs of your professional website in terms of traffic results.
We can then provide you with the exact costs to achieve the desired results. In other words, we can tell you the Return-on-Investment your Firm can expect so that you can decide if moving forward makes sense. We believe that is fair. Don’t you?
You Expect Results – We Provide Accountability
To keep us accountable, Oakes Writing Website Services of Lubbock, Tx will set up a Google Webmaster Tools (GWT) account just for your professional website(s). We share access to GWT with you so that we can stay on target and you can keep tabs as you see fit.
If, after six (6) months we fail to achieve the results promised, you give us another six months, during which time you are not billed. The second six-month period is on us. Period.
If Oakes Writing Website Services of Lubbock fails to achieve the results promised at the end of the second six-month time frame, you receive a complete refund.
Our traffic guarantee is based on traffic goals decided by you, put into writing by contract, and confirmed using Google Webmaster Tools. Our guarantee is contingent upon using all the services we recommend in a custom package. Individual services may be purchased, but are limited to our satisfaction guarantee. If choosing to use only partial services, the traffic guarantee does not apply.
The second part of the guarantee relies on two factors. We guarantee we will get the online traffic into your office. We do this in two ways.
- We track referrals and follow up to see if they were satisfied with their visit. Just a courtesy call.
- We rely on your honesty.
At Oakes Writing, we believe that the best way to conduct business is honestly and we have faith that our clients will deal with us in the same way. That may seem a tad naive, but it has worked so far.
Once Oakes Writing Website Services of Lubbock, Texas Fulfills the Contract, What next?
That is up to you. When we achieve the results promised, we can follow one of the following courses:
- End the contract.
- Develop a maintenance contract.
- Continue with the same growth plan.
- Re-evaluate the website service we offer and develop a new growth plan.
Naturally, if the website is finally getting the results you wanted so long ago, ending the contract with Oakes Writing may not be in the best interest of your company. However, if a client wishes to do so, we will be happy to train their staff to maintain the site. If ever you need Oakes Writing Website Services again, we are here for you.
A Maintenance Contract
A maintenance contract is ideal when a Law Firm or Real Estate Agency has reached a level of new clients that is comfortable. Naturally, if growth is too rapid, that could strain the quality of work provided by the firm and have a detrimental effect on the business.
So, if the efforts of Oakes Writing Website Services of Lubbock provides just the right number of new clients to your firm, all that is needed at present is to maintain that traffic flow.
In order to facilitate the maintenance of new client flow, a new program will be customized for the firm.
Continuing the Same Growth Plan
Continuing with the same growth plan may be preferred by some, especially if plans are in place to expand the Law Firm. In some cases this may be preferable, not so in others. There is no wrong choice and Oakes Writing Website Services can always adjust along the way. The goal is to keep providing your firm with business from residents of Lubbock and the South Plains of Texas.
Re-evaluation and Develop a New Plan
In most cases, the Firm will want to us re-evaluate how the website is performing and develop a new plan in accordance with the growth already taking place. Generally, after six months there is modest growth, depending on just how agressive the initial plan was.
Some clients may want to slow the growth (seldom) and others will want to increase the growth (most common).
The reason more seek an increase is because often, a client will be hesitant to put too much of their marketing budget in to their website…many have been burned in the past and are a bit more cautious now. Once these clients learn what Oakes Writing Website Services of Lubbock can do for them, they are more than happy to increase our efforts on their behalf.
To be clear, we guarantee we can get prospective clients to call or provide their information to your Law Firm or Agency. You must still close the sale. In other words, we get the traffic to go from your website to your office–where it counts. You get the business. That is what marketing is all about, wouldn’t you agree?
In any case, at Oakes Writing Website Services of Lubbock, TX All Work is Guaranteed!
If you are ready to have Oakes Writing Website Services of Lubbock develop a guaranteed, customized content marketing plan for your Law Firm, Real Estate Agency, or other professional organization, call
* yes, we are local. My family and I moved to Lubbock in 2012, by which time I already had existing clients worldwide, so I had to keep the number. Too, I like it. I can remember it. I have a local number I use for my other business, a social business dedicated to helping people buy locally whenever possible. You can read more about that below the form to follow.
or complete the following form to get started building traffic to your website now.
Oakes Writing was technically established in 2001 when author C J Oakes began to ghostwrite books and technical guides for clients. In 2009, he began to look to the Internet and soon discovered that his method of writing was suited to drawing traffic from search engines. So he began to experiment and take courses.
Eventually, Mr. Oakes carved out a niche for himself in the Real Estate markets of Australia, helping website owners there achieve remarkable success. During this time, he also helped numerous other website services help their clients.
In 2016, Mr. Oakes decided to launch his own firm, Oakes Writing Website Services of Lubbock, Texas. Oakes Writing continues to serve clients around the nation in such places as San Diego, Chicago, Atlanta, Philadelphia, St. Louis, Denver, and more, but decided to wean away from these contracts in favor of something nearer to his heart.
In 2013, Mr. Oakes had founded a movement called Buy Local Lubbock. The social mission of that organization is to encourage and help people buy locally when possible and practical. He believes that local business is the backbone of America and large, multi-national corporations are causing harm to the fabric of the nation. In keeping with that belief, he has begun to market Oakes Writing Website Services mainly to residents of Lubbock, the South Plains, and Texas.
(Note: C J Oakes occasionally accepts clients via various freelancer services where he maintains a presence. The Oakes Writing Guarantee is limited if applied via third-party services such as Freelancer or UpWork. If a refund must be made, it will be reduced by the fees taken by that service).
Copyright 2017, Oakes Writing Website Services, Lubbock, Texas, 79424