All Work Guaranteed – We guarantee our work for accuracy AND results.
Give us six months to prove what we can do.
When setting up a client account, we establish a baseline (where the site is now in terms of traffic).
We evaluate the site and tailor a package based on the Firms goals and budget.
We then set traffic goals and put them in writing. By traffic, we mean not just to your Firm’s website, but to your door as well.
Goals Set – Results Guaranteed!
In setting goals, Oakes Writing is telling our Law Firm clients that they WILL get results. Although some may claim that it is not possible to guarantee such results, experience has taught us that we can.
There is a proven correlation between properly developed/marketed quality content and traffic. In addition, there is a proven correlation between traffic and conversions. By applying simple formulas, we can tailor a program to ensure a certain amount of business is generated from the content we create.
“Sales is all about the numbers game.” C J Oakes
By poviding numbers we know we can attain, we help a client determine if the ROI justifies the expense PRIOR to making the decision to spend.
The goals set will be based on factors tied to:
- How many new clients can the Law Firm handle each month?
- How quickly would the firm like to achieve these results?
- How much Internet competiton is present?
- Is the projected Return-on-Investment acceptable?
- Will the Firm commit to a six-month retainer?
The first thing we ask is how many new clients the firm wants each month. That provides the basis for ever step thereafter because new business is the only reason a Law Firm has a website.
Next, we ask for your closing ratio--how many people you must speak with face-to-face before gaining a new client. This tells us how many local people we need to get to your website each month.
Then we ask how soon you want these results? From this, we can determine how much content is needed each week.
We can then provide you with the exact costs to achieve the desired results. In other words, we can tell you the Return-on-Investment your Firm can expect so that you can decide if moving forward makes sense. We believe that is fair.
You Expect Results – We Provide Accountability
To keep us accountable, we set up a Google Webmaster Tools (GWT) account just for the Law Firms website(s). We share access to GWT with you so that we can check ourselves and you can keep tabs as you see fit.
If, after six (6) months we fail to achieve the results promised, you give us another six months during which time you are not billed. The second six-month period is on us. Period.
If we fail to achieve the results promised at this time, you receive a complete refund.
When we achieve the results promised, we can follow one of the following courses:
- End the contract (not advised).
- Develop a maintenance contract.
- Continue with the same growth plan.
- Re-evaluate the website and develop a new growth plan.
Naturally, if the website is finally getting the results you wanted so long ago, ending the contract with Oakes Writing may not be in the best interest of the Firm. However, if a clients wishes to do so, we will be happy to train their staff to maintain the site. If ever we are needed again, we are here for you.
A Maintenance Contract
A maintenance contract is ideal when a law firm has reached a level of new clients that is comfortable. Naturally, if growth is too rapid, that could strain the quality of work provided by the firm and have a detrimental effect on the business. So, if the efforts of Oakes Writing provides just the right number of new clients to the firm, all that is needed at present is to maintain.
In order to facilitate the maintenance of new client flow, a new program will be developed for the firm.
Continuing the Same Growth Plan
Continuing with the same growth plan may be preferred by some, especially if plans are in place to expand the Law Firm.
Re-evaluation and Develop a New Plan
In most cases, the Law Firm will want to us re-evaluate how the website is performing and develop a new plan in accordance with the growth already taking place. Generally, after six months there is modest growth, depending on just how agressive the initial plan was.
Some clients may want to slow the growth (seldom) and others will want to increase the growth (most common).
The reason more seek to increase the growth is because often, a client will be hesitant to put too much of their marketing budget into their website…many have been burned in the past and are a bit more cautious now. Once these clients learn what Oakes Writing can do for them, they are more than happy to increase our efforts on their behalf.
To be clear, we guarantee we can get prospective clients to call or provide their information to your Law Firm. You must still close the sale. In other words, we get the traffic to go from your website to your office–where it counts.
In any case, at Oakes Writing, All Work is Guaranteed!
If you are ready to have Oakes Writing develop a guaranteed, customized content marketing plan for your Law Firm, call
or complete the following form to get started building traffic to your website now.
Oakes Writing is a content marketing firm located in Lubbock, Texas, USA. Since 2009, Oakes Writing has been creating content for the Internet. Prior to that, Oakes Writing developed ghost-written books for clients nationwide. Most of these were created for traditional print media, but with the rise of eBooks, this focus shifted to include shorter books for email marketing, extensive books for impressing clients, technical manuals, and books for any other purpose required by clients.
From 2010 to 2015, Oakes Writing developed web content for any kind of website, mostly business and real estate. However, starting in 2016, our founder C J Oakes took his passion and training in law to Law Firms. Noticing a trend, he recognized that a need existed to help Law Firms improve and grow their websites. Combining his skill in writing with his formal training in law and criminal justice, he decided to take Oakes Writing in a new direction…helping Law Firms exclusively.