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Oakes Writing Website Services Wins Best in Lubbock 2017

Oakes Writing Website Services won the Best Internet Marketing Service in Lubbock, Texas 2017.

Ok, we are not ones to blow our own horn, but this time, we couldn’t contain our excitement. It has been a rough year and business couldn’t be better. Of course, we are having the same troubles as any business Read More …

Which of the 3 Editors are Friend to Your Website?

Image of typed page edited in hand-written red by pen shown on computer screen. Caption reads, Editing for online copy is different yet similar to traditional editing. The difference lay in the mechanics. Some new gen editors only edit for search results, older editors only for style. To edit for the Internet, both are necessary and convention need not rule so that editors may permit far more creativity than with past media.

Did you know there are three kinds of editors? No, I am not talking about book, magazine, and newspaper editors. The editing of today is not your grandfathers editing. The editing of today is not aligned to print, but rather Read More …

Post versus Page: the Debate Continues to Rage

post versus page? in pink against maroon background. Caption reads, What is the difference between a blog post and a web page? How long should a post be? When should a post be chosen over a page?

There is debate among webmasters and SEO experts regarding whether to write content as a blog or a page. One of the latest buzz-word selling points is that a website must have a blog to be successful. Perhaps. But exactly Read More …

Is it Better to Revamp or Raze/Rebuild Your Law Firm Website?

White spy and black spy face off. One must be careful when choosing a company to optimize a website. At one time, so-called Black Hat tactics were very successful. After Google changed their algorithm starting in 2009, severe penalties began to be placed on websites using tricks and gimmicks for search results placement.

By C J Oakes Building anything takes time and effort. Before a law firm builds their first office, they have hired an architect, planners, checked zoning and easements, obtained permits, arranged contractors, and much more. There is an enormous bit Read More …

Does Your Website Need a Content Marketing Plan/Strategy?

Image of bare bush and a full, green bush with Question. "Which resembles Your Website?" Caption reads, Growing a website is like growing anything: Care and attention is required. Knowing what to feed the website is as important as knowing what to feed a tree or bush for optimal growth. Image source: OakesWriting.com

A website is a marketing tool. Yet, many website owners do not treat it as such. And for those who do understand the purpose of a website, few have a marketing plan in place. By C J Oakes In fact, Read More …

Is Blogging Overrated?

image of doctor injecting a patient with a needle. caption reads Many website owners are now looking at blogging as salvation for failing websites. Is it? Could a blog save a website the way a vaccination could cure a disease?

I have been noticing lately that many content marketing firms are recommending and selling blogs as a means to drive traffic to a website. In addition, I have been noticing that many law firms are trying to use blogs as Read More …

Do You Need a Content Marketing Plan/Strategy?

Image of plastic soldiers lined up on each side of a Risk game board. Caption reads, Wjho would go into battle without a strategy? Likewise, building a website requires a strategic plan, a content marketing plan.

Content, blog content, and content marketing are the new buzzwords. Not long ago, the Internet was abuzz with talk of SEO and optimization strategies and plenty of self-assigned experts arose to help. By C J Oakes Now, everyone is all Read More …

Webmaster vs Content Marketing Manager: Is there a Difference?

three fake websites in black on white with the caption reading, A website is a marketing tool but sadly, most law firms and other professionals do not have a marketing plan for their website. This is where a good content marketing manager can make all the difference. Get one today.

By C J Oakes One of the most common things we hear when pitching a Law Firm is that they already have a webmaster. The mere fact that the partners use this term tells us that they have little understanding Read More …

Why Do So Many Law Firms Make Contacting them Difficult?

Word SPAM in black, with red circle "NO" symbol superimposed and a black question mark to the right. Caption reads, As good as shutting onself off from spam sounds, for anyone with a business, even a Law Firm, doing so is not only impractical, but costly.

By C J Oakes After reviewing hundreds of Law Firm websites and finding that few are getting the traffic they should be getting, I decided to launch a simple endeavor–to reach out to them by email with my resume. No sales Read More …

Lawyers: The ONLY Two Things People Use the Internet for Are…

There are only two reasons people use the Internet. Lawyers especially need to understand this because it can properly guide their decisions regarding content. Content is the driver of everything on the Internet. Great content gets results; poor content gets Read More …