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Is it Better to Revamp or Raze/Rebuild Your Law Firm Website?

White spy and black spy face off. One must be careful when choosing a company to optimize a website. At one time, so-called Black Hat tactics were very successful. After Google changed their algorithm starting in 2009, severe penalties began to be placed on websites using tricks and gimmicks for search results placement.

By C J Oakes Building anything takes time and effort. Before a law firm builds their first office, they have hired an architect, planners, checked zoning and easements, obtained permits, arranged contractors, and much more. There is an enormous bit Read More …

Does Your Website Need a Content Marketing Plan/Strategy?

Image of bare bush and a full, green bush with Question. "Which resembles Your Website?" Caption reads, Growing a website is like growing anything: Care and attention is required. Knowing what to feed the website is as important as knowing what to feed a tree or bush for optimal growth. Image source: OakesWriting.com

A website is a marketing tool. Yet, many website owners do not treat it as such. And for those who do understand the purpose of a website, few have a marketing plan in place. By C J Oakes In fact, Read More …

Is Blogging Overrated?

image of doctor injecting a patient with a needle. caption reads Many website owners are now looking at blogging as salvation for failing websites. Is it? Could a blog save a website the way a vaccination could cure a disease?

I have been noticing lately that many content marketing firms are recommending and selling blogs as a means to drive traffic to a website. In addition, I have been noticing that many law firms are trying to use blogs as Read More …

Do You Need a Content Marketing Plan/Strategy?

Image of plastic soldiers lined up on each side of a Risk game board. Caption reads, Wjho would go into battle without a strategy? Likewise, building a website requires a strategic plan, a content marketing plan.

Content, blog content, and content marketing are the new buzzwords. Not long ago, the Internet was abuzz with talk of SEO and optimization strategies and plenty of self-assigned experts arose to help. By C J Oakes Now, everyone is all Read More …

Webmaster vs Content Marketing Manager: Is there a Difference?

three fake websites in black on white with the caption reading, A website is a marketing tool but sadly, most law firms and other professionals do not have a marketing plan for their website. This is where a good content marketing manager can make all the difference. Get one today.

By C J Oakes One of the most common things we hear when pitching a Law Firm is that they already have a webmaster. The mere fact that the partners use this term tells us that they have little understanding Read More …

Why Do So Many Law Firms Make Contacting them Difficult?

Word SPAM in black, with red circle "NO" symbol superimposed and a black question mark to the right. Caption reads, As good as shutting onself off from spam sounds, for anyone with a business, even a Law Firm, doing so is not only impractical, but costly.

By C J Oakes After reviewing hundreds of Law Firm websites and finding that few are getting the traffic they should be getting, I decided to launch a simple endeavor–to reach out to them by email with my resume. No sales Read More …

Lawyers: The ONLY Two Things People Use the Internet for Are…

There are only two reasons people use the Internet. Lawyers especially need to understand this because it can properly guide their decisions regarding content. Content is the driver of everything on the Internet. Great content gets results; poor content gets Read More …

Does Your Law Firm Website have a Name with Google?

What is a name? An ancient proverb found in the Bible book of Ecclesiastes (7:1) states that “a good name is better than fine perfume.” An alternate translation of that goes this way, “A good reputation is more valuable than Read More …

What Kind of Website Guarantee do You Want?

Image of Oakes Writing logo tree with justice scales coming from the bush of the tree and Satisfaction Guaranteed seal in black and gold. caption reads, At Oakes Writing Website Services, we do what others will not--Guarantee traffic to websites. Why do we do this when others will not? Because we can.

Not all guarantees are created equal. Car warranties are a kind of guarantee with extensive provisions few buyers ever read. Grocery stores generally offer an unspoken guarantee that the product they sell can be returned if they are spoiled. And Read More …

Guaranteed Traffic AND Competitor Insights?

Image of website stats from WordPress dashboard. Caption reads, Proof of Concept for Oakes Writing Website Services features the website stats for CriminalJusticeLaw.org. CC Image by Attribution OakesWriting.com

Oakes Writing offers guaranteed traffic to Law Firm websites. That you may already know. What you don’t know is how many of your competitors are taking advantage of this unique offer. Would you like to? Better still, would you like Read More …